As a fourth generation Idaho native, winemaker John Danielson is a lifetime resident of the Snake River Valley AVA. Raised in Cambridge, Idaho, John worked in the general store and John Deere dealership owned and operated by his father and grandfather, and on the ranch owned by his mother’s family.
After graduating from The College of Idaho with degrees in Marketing and Management, John began a 23-year career with Albertsons, Inc. Ready for a new challenge, John became an independent business consultant in 1998. In 2005, he took on the assignment of planning a winery for an enthusiastic group of wine lovers. For John, this was the beginning of an exciting new career.
He spent many hours interviewing winemakers and volunteering in wineries in Idaho, California and Washington to learn first hand about the wine making process. As a complement to his practical experience, John has completed a certification in Oenology and Viticulture from the University of California at Davis.
John loves the camaraderie of the wine industry. Today, Vale wines are testimonies to his attention to detail and the desire to produce high quality wine.